Every now and then on Racing Design Blog we will take a look at products that are in the marketplace and break them down from a design perspective. I have been involved in the NASCAR product design business for a long time and like to keep an eye on what is being designed and featured on the souvenir rigs for the fans. NASCAR fans love to show support for their driver, especially on race day at the track. That's what makes the NASCAR products business so much fun.
The most visible licensed products each year are the ones that the drivers are wearing on the track. You can't watch a race and not see the 2009 Motorsports Authentics Pit Caps. Before the race and after, you will see your favorite driver likely wearing one of these driver-issue hats. Each hat contains the same basic design layout, but is customized with the driver's colors, sponsor, number and signature.
Stretching from the bill to the side panel, each side has a multi-colored graphic that matches the driver's colors. The front panel features a dimensional embroidered primary sponsor logo. The left panel contains the signature of the featured driver and the right side has the logo of the team that he drives for embroidered there. The back of the cap features the driver's number style and a single colored NASCAR logo on the strap.
In true NASCAR style, these Pit Caps are colorful, highly visible ways to show support for your favorite driver. Each one clearly communicates the driver's sponsor, colors and number. These 2009 Pit Caps give the fan the opportunity to not only show their true colors, but to wear something that their driver also wears. There is no fan like the NASCAR fan and these Pit Caps provide a great way to show your support for guy.
